SurveyMonkey develops software that enables creating customizable online surveys and analyzing their results.
Besides offering free of charge products to individuals, SurveyMonkey also has solutions for large corporations for data analysis, brand management, and customer oriented marketing.
Before its IPO, SurveyMonkey made some of its data public.
As such, its revenue reached $62.70M in Q2 2018, compared to $53.50 in Q2 2017. Over the entire 2017, SurveyMonkey earned $218.80M compared to $207M in 2016.
Earnings per user also go up: in 2017, it reached $362, while it was $349 a year before. In the first six months this year, EPU was at $400, against $351 over the same period in 2017.
SurveyMonkey is a famous US brand; Serena Williams, one of the most popular tennis players throughout the world, is among SurveyMonkey shareholders.
SurveyMonkey Stocks and Prices
The company has no share price history, as it is just planning its IPO.
The IPO leading underwriters are JP Morgan, Allen and Co, and BofA Merrill Lynch. This means the biggest market players will be watching it.
The company assumes its service market value at around $25B in the US and at $45B across the globe. According to the latest estimates, the company's total value is $1.5B, while during the IPO, the management plans to raise just around $100M. This means the number of shares sold is not going to be high, which may push the demand and the price well up.